A selection of marketing articles and productivity


3 reasons why you should use your unconscious mind in your business

Using your unconscious mind in your business is essentially creating a visual representation of where you'd like to go, who you'd like to be, and the lifestyle you would like to create.

This January, I attended a Vision Board Workshop at Restation Coworking in Las Palmas.

I'm an advocate of using the mind and emotions to orientate yourself towards the things you would like to experience in life. In fact, it's one of my primary focuses for 2018.

In addition to writing your goals down, I encourage my clients to also cement these goals by creating a vision board. By utilising these methods, you're harnessing the unconscious mind.

Why use the unconscious mind in your business growth plans? It's not all 'woo woo' fluffy stuff as some may believe! Here's a few reasons.

The unconscious mind thinks in pictures

The unconscious mind is primarily visual; because it is emotive. By utilising imagery, you're telling the unconscious mind 'focus on this.' You've heard the phrase 'a picture speaks a thousand words' and to the unconscious mind it's true. We react quicker to visual responses with our sympathetic nervous system, which activates our 'fight or flight' response. So by making a vision board, we are giving our mind a direction, a bit like programming a Sat Nav.

The unconscious mind responds to programming

We have various different brain wave states, and the more relaxed we are, the more we open our unconscious mind.

We're usually in a Beta state when we're working and planning our business goals. The next one, Alpha, is when we're extremely relaxed. It's a slower mode of consciousness, and it is also attributed to flashes of creative inspiration.

Repetition is the way you can 'program' your mind, and it's for this reason it takes usually 21 days of doing anything before it becomes a habit. So we need to take charge of our brains.

Did you know you can hack your brain? This fascinating interview with Steven Kotler talks about using altered states of consciousness to help us to achieve our goals. 


The unconscious mind rules your behaviour

Making a vision board or programming your mind through repetition isn't some fluffy new-age exercise. Your unconscious mind is responsible for your behaviour. In fact, it's estimated by neuroscientists that over 90% of your responses are unconscious, meaning that many of the decisions we think we are making aren't so 'conscious' after all.



Overall, as Steven Kotler says, the 'altered states of consciousness' field is a huge, growing industry (worth 4 trillion dollars), and we're just on the periphery of what we can do with our minds. It's the next level in human evolution.

At the moment, I'm experimenting with using the alpha state just before sleep to listen to this excellent 'Just Be Glad' by Christian D Larson as I fall asleep feeling the emotions of my desires. 



Have you successfully used your mind to produce results in business or otherwise? I'd love to hear more.

Marketing, BusinessKerry Needs