8 ways to stand out on social media in 2018



You know how many people practically live on Instagram, right? Maybe you're one of them.

To stand out on social media in 2018, it’s all about following the golden rules - building a trusted community that:

  • know who you are
  • like who you are
  • love what your business is about.  

Here's some stand-out tips to attract more followers to your tribe in 2018:

1. Consider your visual marketing strategy

The growth of Instagram, Pinterest and Snapchat means that beautiful photos are likely to get more engagement. Have you developed your brand moodboard, and made your brand beautiful?

2. Hire a photographer

It doesn’t have to be anyone expensive; just someone to record moments of your day. They can follow you around with a camera and record or snap some of the most interesting moments (unboxing new products, having a business meeting, speaking at a corporate event). Just don’t allow them to become your Instagram Husband…

    3. Document your unusual experiences

Did you go for a flotation tank session after work? Meet a business contact who knows someone famous? Had a funny moment on public transport? Whatever the story, by sharing something unusual, it not only connects you to your audience but provides an interesting story. The more humorous the better!

    4. Relate

On social media, it pays to share your innermost thoughts and opinions on something when posting a photo. This works well on Instagram stories or Snapchat as you can write your text over the top. For example (‘I’m loving that ladies boots. Wonder if we can sell them online?') It helps build a connection as it gives your audience an insight into the way you think. Here’s some of the most hilarious snapchat stories from Bored Panda.

   5. Follow hashtags

Now you can follow hashtags on Instagram, it’s worth compiling 15-20 hashtags relevant to your brand that you’d like to follow. Comment on their media and start a conversation. For example, I follow #remotework #digitalnomad and #nomadlife on Instagram.

 6. Be positive, but realistic

Everyone likes to get a little boost in their day by reading a positive story or seeing a picture of something uplifting. Don’t make your imagery TOO perfect though, as you may be at risk of being inauthentic. Emma Stone made a very valid remark about the ‘facade’ of social media, and how we need to keep that in mind.

7. Give knowledge

Always give more than you receive when promoting your business online. It's a really great idea to share some knowledge and added value, so that the person sees you as someone who is genuinely trying to help them. I love how Boho Utopia share their positive ethos and knowledge with customers on Instagram.

8. Utilise themes or content pillars

Content themes or 'pillars' as they are also known, are related to the themes behind your business, and are useful when deciding what to post. For example:

Educational, Behind the Scenes, User Generated, Influencer Takeover could be a few different ways you categorise your content. Here’s an example of a great Behind The Scenes post from WeWork.


Whether you're just starting out or have had channels for a while,  there's always more we could be doing on social media.

It can be all consuming. So always remember to pause, and breathe.




Have these tips helped you in your business? What's the best engagement you've ever had on social media? Share your stories below!

Don't sell, connect


Last night I was relaxing in the bath watching one of the lovely Annie Tarasova's Youtube videos, and an ad played halfway through it.

'ARE YOU LIVING YOUR DREAM LIFE? I've had twenty years on the corporate ladder and I managed to escape the 9-5. You can do it! I've created a webinar which will show you how!' (Yadda, yadda, yadda).

These kinds of salesy ads just don't inspire me to buy the product or service.

Why? Because they are trying too hard.

Imagine if you were looking for a relationship and on your first date you heard something along the lines of: 

'I was in a bad relationship, but now I have turned my life around. I have a really great job, lots of friends, I'm not bad looking, I do LOADS of hobbies and activities, my family are really nice...'

You'd probably run a mile, right? As much as we are interested in buying a product or service and seeing it's results or benefits in our lives, if we are solely focused on that when we share content then we lose the connection to the customer. Why? Because we've lost the human connection.

The old style of advertising is dead. Kevin Roberts, former CEO of Saatchi and Saatchi agrees, noting that business is now about creating a movement of people with shared values. (He calls them 'lovemarks.')

Here's some tips for connecting more with customers:

1. Focus on what you love

If you're running a business you hate, you're not going to connect with your audience, because you're just doing it for the money. The infamous and beautiful Desiderata poem by Max Ehrmann includes the line 

'Especially do not feign affection.'

If your hearts not in your business, then no one else's heart will be either. 

2. Share your values and enthusiasm

Sian Conway, founder of Ethical Hour, and Jennifer Lachs, founder of Digital Nomad Girls Community, have successfully built an online tribe by focusing on their values and enthusiasm to help others who are passionate about the same things as them. It's not easy building up a tribe, and consistency and integrity are key, but constant momentum means you'll eventually reap the rewards.

3. Find others that think like you

Carrie Green, founder of the Female Entrepreneur Association, gives excellent advice on building a community on social media. To build a community it starts from connecting with others that have had the same problem as you.

You set up your business or service for a purpose - what is that purpose? By knowing your 'why', you'll be able to seek out others that are looking for the same thing.

4. Don't be afraid to be different

If you get ridiculously excited about something that some other people find bizarre, then take heart that they are not your tribe of people. You'll do better business when you show more of who you are, because likeminded people will resonate, and those that don't will fall away. I've found this difficult in the past but am now recognising the value and power of being different when it comes to creating content.

5. Help others selflessly

If you're posting on Quora purely to get a link or promote your business, people will sense that. There's nothing wrong with that of course, but you'll attract a more loyal, consistent following if you genuinely go out of your way to help. I love Andy Lopata's approach to this. He's a really nice guy and really wants to see people do better at growing their business.

Here's one of Annie's beautiful videos.